At 3:00 PM Beijing Time on September 1, 2026, Apple will experience its second transition in the role of Chief Executive Officer (CEO). John Ternus, the Senior Vice President of Hardware Engineering, will step into the shoes of Tim Cook as the new CEO, while Cook will shift to the position of Executive Chairman of the Board. Just nine days into his new role, Ternus is set to make his first appearance at Apple's autumn new product launch event, which is scheduled to take place at 1:00 AM on September 10. One of the major highlights of this event is the unveiling of Apple's first-ever foldable-screen iPhone. However, Apple is currently grappling with challenges related to supply chain shortages. Analysts predict that, as a consequence, the starting price of the iPhone 18 Pro will see a significant hike. Moreover, Wall Street is keeping a close eye on whether Ternus, a CEO with a strong focus on hardware, will make adjustments to the low capital expenditure strategy adopted during Cook's tenure, which was characterized by "buying less and renting more." Instead, there is speculation that Ternus might choose to vie for technological dominance by acquiring companies related to artificial intelligence (AI), rather than continuing to rent models and computing power as a means to maintain profit margins.