On August 27, Omdia’s latest research revealed that smartphone shipments in the Southeast Asian market took a significant hit in the second quarter of 2026, dropping 23% year-on-year to reach 19.3 million units—the lowest level observed since 2014. Nevertheless, despite this notable decline in shipment volumes, the market still managed to achieve a sizeable US$6.6 billion, with the average selling price experiencing a substantial 31% year-on-year increase, soaring to US$342.