On August 12, Li Jian, CEO of Honor Terminal Co., Ltd., announced at the Honor Robot Phone Global New Product Launch Event that the Magic9 series smartphones would be available for pre-order on the same day and would be officially released in Beijing on September 28. The appearance of this series of smartphones was unveiled for the first time, featuring a large circular rear camera module design and adorned with an Arri co-branded logo. Imaging capabilities have become the core selling point.