On August 10, renowned Bloomberg Apple reporter Mark Gurman disclosed that Apple has commenced planning for the third-generation foldable iPhone, expected to debut as early as 2028. He stated that Apple's first foldable phone, set to launch this year, will represent a significant innovation in iPhone design. Optimistic about the foldable smartphone market, Apple has planned to release the second-generation model in 2027, followed by the potential launch of the third generation in 2028, both featuring increased sizes for both internal and external screens.