Recently, a piece of news in the tech sector has caught widespread attention: Samsung is significantly downsizing its offline retail presence in China. At present, Samsung stores in cities such as Shenzhen, Fuzhou, Zhengzhou, Xi’an, Kunming, and Hefei have been shuttered one after another. According to online reports, Samsung’s criteria for store closures are clear-cut: outlets with monthly sales failing to reach RMB 300,000 will be gradually phased out.