On August 3, news surfaced indicating that Yu Lei, who oversees the Eclix mobile phone business at Dreame Ecosystem and previously served as Global Vice President of Gionee Group, is contemplating resignation. Yu Lei took the helm of the mobile phone and AI hardware division at MOVA, a Dreame subsidiary, in March 2026, and it's been under six months since his appointment. Currently, his internal Feishu account remains active.
In June of this year, Dreame unveiled a strategic pivot, honing in on four key domains: smart cleaning solutions, whole-house appliances, smart mobility, and embodied intelligence, while making corresponding personnel shifts in non-core areas. Industry observers speculate that Yu Lei's potential departure could be linked to Dreame's renewed focus on its primary business ventures. As of the time of reporting, Dreame has yet to issue a statement regarding these rumors.