On August 3, esteemed tech journalist Gurman highlighted in his Sunday article that iPhone prices are poised to increase by $100 to $200 (approximately 675 to 1,350 RMB). He emphasized that Apple's decision to raise prices this year is virtually certain, influenced by several key factors. These include the scarcity of memory chips and main processors, escalating costs associated with the advanced camera systems in the iPhone 18 Pro and Pro Max models, and the substantial design expenses for Apple's inaugural foldable iPhone.

The primary question now revolves around how Apple will execute these price hikes. Gurman pointed out that recent price increases of $100 to $200 have already been implemented on several iPad and Mac models, suggesting that a similar strategy may be adopted for the iPhone. Moreover, he speculated that the base price for the foldable iPhone could start at a minimum of $2,000, reflecting its cutting-edge technology and innovative design.