Since August 1, Microsoft's Xbox Series X/S gaming consoles have undergone notable price hikes across Europe and the UK. In Europe, prices have soared by as much as 200 euros, while in the UK, they have climbed by up to 170 pounds. The price of the entry-level Xbox Series S is now nearing the original cost of high-end consoles, and the disc version of the Xbox Series X has even exceeded its initial launch price. This price escalation is attributed to a supply shortage of memory and storage components. Although Microsoft had earlier disclosed a global price increase strategy, the extent of the hikes in the European and UK markets is particularly significant.