As the UK's Competition and Markets Authority (CMA) wrapped up its public consultation on regulatory proposals targeting tech giants, Apple has formally voiced its opposition. The company contends that the UK's proposed regulatory framework, which draws inspiration from the EU's model, is excessively stringent, oversteps the bounds of fostering market competition, and amounts to unlawful meddling in service pricing. Under the CMA's proposed regulations, Apple and Google would be compelled to grant competitors access to their app stores. In its submission, Apple argued that such a move not only disrupts product pricing strategies but also limits the array of products and services for which commissions can be levied, thereby granting the CMA 'highly intrusive' oversight over the App Store's operations. Apple underscored that by 2025, its App Store would have facilitated transactions exceeding $60 billion in the UK market, and there is no concrete evidence to suggest that mandatory regulation would result in lower prices for consumers. At present, the CMA has not yet issued a response to Apple's objections. However, it had previously asserted that any fees imposed should be grounded in an evidence-based framework, linked to costs and value. Furthermore, the CMA's proposal also includes a mandate for Apple to open up the NFC system on iPhones, enabling competitors to create alternative payment services to Apple Wallet.