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On the eve of unveiling its latest products on August 12, a high-ranking executive from Google's hardware division announced that, owing to escalating production costs for hardware, the upcoming generation of Pixel series smartphones will experience a worldwide price hike. Additionally, price adjustments will be implemented for existing models. Google's vice president explained that the cost of memory has skyrocketed, with the price per gigabyte of memory soaring from $2.8 to $12, prompting the company to make dynamic pricing adjustments. The Pixel 11 series is anticipated to witness a starting price increase of $100. Moreover, the 128GB version will be phased out across the entire range, and the standard storage capacity will be upgraded to 256GB.
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