Multiple sources indicate that Apple plans to unveil three premium flagship models in autumn 2026: the iPhone 18 Pro, iPhone 18 Pro Max, and its inaugural foldable device, the iPhone Ultra. The iPhone Ultra is specifically designed for the AI-driven ultra-premium segment, with a starting price that could soar to $2,000. It boasts a book-like foldable form factor, featuring a 7.8-inch inner display and a 5.3-inch outer screen. Under the hood, it is powered by the A20 Pro chip, housed in a titanium alloy frame with a liquid metal hinge. The device supports satellite communication, packs 12GB of RAM, and houses a substantial 5,800mAh battery.

In contrast, the iPhone 18 Pro series is also equipped with the A20 Pro chip and introduces under-display Face ID technology, along with a variable aperture main camera. The Pro Max variant sees an upgraded battery capacity of 5,235mAh (specific to the Chinese mainland version).

Meanwhile, the standard iPhone 18, tailored for the mainstream market, will see its release postponed until spring 2027. It features a horizontal large-matrix rear camera module but is limited to a dual-camera setup. Apple's strategy of staggered releases aims to optimize production capacity and align with market demand. By prioritizing high-end models, Apple seeks to maintain technological leadership and safeguard profit margins, while the standard version will cater to the broader market through a more decentralized design approach and competitive pricing.