Recently, Apple unexpectedly slashed prices on the iPhone 17 series, with Pro models seeing a direct reduction of 1,000 yuan. After factoring in combined subsidies, the final purchase price has reached an all-time low. This sudden price drop has left many recent buyers feeling like “price victims,” sparking a flurry of related discussions that quickly trended on hot search lists. The price adjustment applies to Apple’s officially authorized e-commerce platforms, including JD.com and Tmall, and will run from May 15 to June 21, covering the entire 618 promotional period.