According to the latest data from market research firm Counterpoint, overall smartphone sales in the US declined by 5.7% year-on-year in the first quarter of 2026. However, Apple bucked the trend with strong demand for its iPhone 17 series, further expanding its market share in the US. During the same period, Android smartphone sales plummeted by 14.4% year-on-year, tilting the market landscape further in Apple's favor.
