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On April 27, Counterpoint Research reported that global smartphone SoC shipments declined by 8% year-on-year in the first quarter of 2026. The ongoing memory shortage not only affects new product development for smartphone OEMs and SoC suppliers but also prompts them to optimize their product portfolios. The high-end smartphone market remains robust, with rising costs passed on to consumers. In the entry-level market, low-cost, older-generation chipsets are being adopted to maintain price competitiveness. Qualcomm and MediaTek experienced double-digit declines in shipments, while Apple, Samsung, Google, and Unisoc achieved positive growth. Among them, Apple, Samsung, and Google leveraged their supply chain integration capabilities to mitigate the impact of the memory shortage.
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