On the evening of April 22, Roborock unveiled its 2025 annual report, showcasing a revenue of RMB 18.695 billion, marking a substantial year-on-year surge of 56.51%. The net profit attributable to shareholders climbed to RMB 1.363 billion. The company made remarkable strides in its overseas operations, with annual overseas revenue reaching RMB 10.442 billion, representing 56% of its total revenue. This achievement signifies Roborock's successful shift from merely 'exporting products' to establishing itself as a 'global brand.'

In 2025, Roborock embraced a globalization strategy centered on 'tiered breakthroughs + in-depth localization,' which enabled it to expand its market presence globally and take the lead in several key national markets, securing a global market share of 17.7%. The company achieved swift growth by offering a comprehensive product lineup across all price ranges and tailoring its products to suit local markets through in-depth localization efforts.

In-depth localization played a pivotal role in Roborock's success. The company constructed a holistic localized operation system encompassing four key areas: product development, marketing, service, and supply chain management. Simultaneously, it established a globally comprehensive channel network that integrates both 'online and offline' sales approaches. Moreover, Roborock actively fostered the Collaborative Global Expansion (a coordinated approach to global market penetration) across multiple product categories.

Looking forward, the company is poised to further deepen its globalization strategy and cement its leading position in the global smart cleaning industry.