On April 20, Huawei hosted the Pura series and full-scenario new product launch event, unveiling the latest flagship model, the Pura 90 Pro Max. As the pinnacle straight-screen smartphone in the Pura lineup, this device boasts all-around enhancements in design, imaging capabilities, durability, and beyond. It features a sleek, straight-edge display and aesthetically pleasing color schemes that evoke emotion. Equipped with the second-generation Red Maple imaging system, it achieves a 43% improvement in color accuracy. The device is outfitted with a 1/1.28-inch 200-megapixel telephoto sensor, enabling 20x optical-quality high-definition video recording. The screen is protected by anti-reflective and scratch-resistant Kunlun Glass, which reduces reflections by 70% and enhances scratch resistance by 16 times, while also supporting IP69K dust and water resistance. Overall, the device's performance has seen a 25% boost, and it is priced starting at 6,499 yuan.