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Counterpoint's most recent data report reveals that in the first quarter of 2026, global smartphone shipments experienced a 6% year-on-year decline. Nevertheless, Honor and Apple stood out with remarkable performances. Honor achieved a 25% year-on-year growth rate, and Apple saw a 5% increase. They emerged as the sole two manufacturers among the leading brands to attain positive growth. Counterpoint analysts are of the opinion that Honor's consistent growth can be traced back to its global market expansion efforts and its strategy of offering a localized product portfolio. Moreover, in the face of mounting component cost pressures, Honor managed to outperform the market average by implementing proactive sales strategies and executing its strategies with high efficiency.
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