On April 1, 2026, news emerged that Google is in the process of developing a fitness tracker under its Fitbit brand. The tech giant has plans to launch this product later in the year, with the intention of going head-to-head with screen-free wearable devices offered by companies such as Whoop and Oura. This upcoming tracker will seamlessly integrate with the AI-powered personal health coach feature within Fitbit's recently overhauled app. By doing so, it aims to deliver personalized health management services tailored to each user.
