Search
Razer: Over Half of Brand Sales Driven by New Products, with IP-Collaboration Releases Debuting Exclusively on Tmall
9 hour ago /
Read about 0 minute
Author：小编
On March 26, Chen Xiaoping, Razer's Global Vice President, shared at the 2026 Tmall TOP TALK forum that in 2025, new product launches accounted for more than 50% of the sales at Razer's flagship store, acting as the primary catalyst for business expansion. Razer frequently opts for Tmall as the exclusive platform to debut new products resulting from collaborations with popular IPs, including Pokémon, Sanrio, and BLACKPINK. Notably, its annual flagship release, the "Viper V4 Pro," also made its debut on Tmall, providing Tmall users with exclusive perks such as customized in-game items and limited-edition merchandise.
-
C114 Communication Network -
Communication Home
7 X 24 Track global technological trends
