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Apple launched the entry-level notebook MacBook Neo in March 2026, with a starting price of 4,599 yuan and an estimated annual sales volume of 4 to 5 million units. Against the backdrop of an expected 9.2% decline in the global notebook market, Apple is set to achieve counter-trend growth with this model, with an estimated 7.7% year-on-year increase in shipments, boosting the macOS market share to 13.2%. The MacBook Neo is powered by the A18 Pro chip, features an aluminum body, and comes equipped with a 13-inch Liquid Retina display and 8GB of memory, targeting users who browse the web and use office applications. This model fills Apple's price gap in the 5,000-7,000 yuan range, aiming to attract young users and drive growth in service consumption within its ecosystem.
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