Technology journalist Mark Gurman has divulged that Apple is gearing up to launch a minimum of three new Ultra-level devices this year. The first on the list is the iPhone Ultra, which is expected to retail for approximately $2,000. This model will boast an exceptionally large internal screen and incorporate under-display sensors. As Apple's inaugural foldable iPhone, it is anticipated to outperform other models in its lineup. Next in line is the AirPods Ultra, which will command a higher price than the current AirPods Pro, thereby becoming the premium offering in the AirPods range. This device will be outfitted with a computer vision camera, enabling it to furnish visual intelligence data for Siri. Finally, the MacBook Ultra will feature a touch-sensitive OLED screen, with an overall price hike of up to 20%. It will be positioned as a higher-end option compared to the existing M5 Pro and M5 Max variants of the MacBook Pro, yet it will not serve as a replacement for them.