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According to a report from Counterpoint Research, the shipment volume in India’s smartphone market is projected to see a modest 1% year-on-year growth in 2025, while sales revenue is expected to climb by 8% over the same period. The shift towards premium devices stands as the primary catalyst for this revenue growth. Looking ahead to 2026, it is anticipated that the sales volume in India’s smartphone market will register a single-digit decline. This downturn is attributed to subdued demand in the price bracket below INR 15,000, a consequence of escalating memory and component costs. Additionally, price hikes and premium strategies adopted by major Original Equipment Manufacturers (OEMs) are set to propel the average selling price up by 5%-7% year-on-year, further hastening the market’s pivot towards high-end smartphones.
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