Xiaomi is vigorously pushing forward with its expansion strategy across Europe. Lei Jun has declared that within the next four years, Xiaomi intends to ramp up the number of its stores in the UK market to 150. At present, Xiaomi's yearly revenue in the UK stands at roughly 1 billion yuan. Its business spans wearable gadgets, home appliances, and even the automotive industry. By launching a substantial number of stores, Xiaomi is set on expediting the rollout of its 'Smart Living Connecting People, Vehicles, and Homes' strategy. The '150 stores in four years' initiative represents a staggering 150 - fold surge in store numbers. This clearly underscores Xiaomi's unwavering resolve to go head - to - head with international powerhouses like Apple and Samsung. In the past, Xiaomi has already inaugurated flagship stores in Germany and Spain. This latest endeavor marks a fresh chapter in its overseas expansion journey. Xiaomi's globalization strategy has transitioned into 'exporting its business model.' It has plans to set up 10,000 Xiaomi Stores overseas in the coming five years. As of the third quarter of 2025, the number of devices linked to Xiaomi's AIoT platform has exceeded 1 billion. In the second quarter of 2025, Xiaomi's smartphone market share in Europe soared to 23.4%, reclaiming the second - place spot and, for the first time, overtaking Apple.