Industry analysts predict that a looming shortage of DRAM memory chips in 2026 will pose challenges for smartphone makers. However, Apple is set to keep the starting price of the iPhone 18 lineup stable, even in the face of mounting component expenses. Renowned analyst Ming-Chi Kuo has revealed that Apple engages in quarterly negotiations with its memory suppliers over pricing. Although memory acquisition costs are projected to climb in the second quarter of 2026, Apple's strong negotiating position is anticipated to ensure a steady supply and counterbalance the financial strain.
