Recently, Apple's Tmall flagship store unveiled a New Year promotion, slashing the official price of the iPhone Air by a staggering 2,000 yuan from its original 7,999 yuan tag. After factoring in national subsidies (the term "superposition" in the original text, when translated into the English context of combining discounts, simply refers to the cumulative effect of these financial benefits), the final price can dip as low as 5,499 yuan. This unprecedented price reduction sets a new benchmark for the discounts on newly released iPhone models. While Apple has occasionally offered minor promotions following the launch of new models in the past, the scale of this price cut for the iPhone Air is particularly remarkable. Reports indicate that this model has only been available for three months, yet its sales have fallen short of expectations, compelling Apple to drastically curtail its production plans. Furthermore, over the past month or so, Apple has rolled out a series of promotional campaigns, including time-limited price cuts for the iPhone 17 Pro series and adjustments to trade-in discounts across all product categories.