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Recently, promotions have been rolled out by some of Apple's direct sales avenues. The iPhone Air, a product that has graced the market for a mere three months, has witnessed an official price slash of 2000 yuan. Moreover, with the inclusion of (overlapping/stacking) national subsidies, the maximum discount can reach up to 2500 yuan. According to the information sourced from the official flagship store of Apple Store on Tmall, from 20:00 on January 25th to 23:59 on February 11th, Apple is set to participate in the 2026 Tmall New Year Goods Carnival Season event. Throughout this event, the 256G iPhone Air will be subject to an immediate in-store discount of 2000 yuan. After factoring in (overlapping/stacking) national subsidies, the final price will commence at 5499 yuan, marking a substantial reduction of 2500 yuan from its original price tag of 7999 yuan.
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