Investor anxieties regarding escalating hardware expenses have triggered an eight-week consecutive downturn in Apple's stock price. As the US stock market closed on Friday, Apple's shares experienced a marginal 0.12% decrease, culminating in a nearly 4% drop for the week. This marks the most prolonged losing streak since May 2022. The primary driver behind the market's selling pressure is warnings from the supply chain, with storage chip prices experiencing a sharp surge due to a spike in demand for AI hardware. Additionally, Intel's gloomy outlook has further fueled market panic. According to IDC data, storage components constitute 10%-15% of the cost in high-end smartphones, and the rising costs could potentially affect shipment volumes and revenues. Nevertheless, Goldman Sachs upholds a 'Buy' recommendation, urging investors to engage in 'bottom fishing' before the earnings announcement on January 29. The investment bank believes that the iPhone replacement cycle and the integration of AI functionalities will bolster performance.