On January 19, Jiang Chao, the General Manager of RedMagic Gaming Phone Products, took to social media to address the pricing strategy for the RedMagic 11 Air. He explained that the skyrocketing prices of storage chips, along with hardware enhancements like top-tier full-screen displays and innovative cooling fans, have led to a substantial surge in production costs—a burden that cannot be entirely shouldered by the company. Jiang emphasized that this predicament is not unique to RedMagic but is a widespread challenge across the entire mobile phone sector, making it arduous to buck the trend of rising prices.
