In recent times, Haier Smart Home has successfully reduced costs and boosted profits via digital transformation. This transformation has facilitated revenue growth while concurrently driving down the absolute value of expenses, thereby crafting a 'low investment, high returns' business model. From 2021 to 2024, the company witnessed a revenue surge of 58.8 billion yuan, a profit leap of 5.7 billion yuan, and a notable reduction in expenses by 3 billion yuan. This remarkable feat can be attributed to three pivotal strategies:

Firstly, the implementation of a comprehensive digital transformation strategy has enabled seamless direct delivery from enterprises to end-users through a digital inventory framework. By the end of the third quarter of 2025, an impressive 74% of districts and counties across the nation had embraced direct product delivery, enhancing turnover efficiency and curtailing logistics and warehousing expenditures.

Secondly, Haier Smart Home's globalization endeavors have entered a fruitful phase. Through strategic mergers and acquisitions, the company has forged a global brand portfolio encompassing GE Appliances, Candy, and AQUA. This has bolstered brand recognition for its overseas operations and slashed the cost of acquiring new customers. In the first three quarters of 2025, overseas revenue soared by 10.5% year-on-year.

Thirdly, the company's focus on high-end and smart home strategies has paid dividends. Premium brands like Casarte have captivated the market through artistic flagship stores and immersive scenario-based experiences, achieving a repurchase rate exceeding 30%. Moreover, the smart home ecosystem boasts over 13 million domestic Sanwingbird users and more than 6 million overseas Smart HQ platform users.