Apple has announced its intention to introduce additional ad slots within the App Store search results, commencing in 2026. At present, the search results page merely displays a single ad slot at the pinnacle. However, moving forward, Apple intends to incorporate more ad slots at lower positions on the results pages corresponding to various search keywords.

This strategic move is designed to afford advertisers a greater number of opportunities to bolster app downloads. Advertisers will automatically become eligible for these new placements, eliminating the need for them to make any adjustments to their existing ad campaigns.

The positioning of these ads will hinge on a range of factors, including bid amount and ranking. As for the billing model, it will persist in being predicated on cost-per-click or cost-per-install, while the display format will maintain uniformity across all ad slots.

It's worth noting that the new ad slots will exclusively be accessible to systems operating on iOS 26.2 and later versions, as well as iPadOS 26.2 and subsequent iterations.