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According to the most recent monthly smartphone sales tracking data published by research firm Counterpoint Research, during the third quarter of 2025, Apple's iPhone 16 claimed the top spot in global sales among individual smartphone models, solidifying its position as the best-selling smartphone for that period. Even though it has been on the market for more than a year, this particular model has consistently delivered robust shipment figures. This sustained success can be attributed to several factors: its enduring appeal to users of older iPhone generations, promotional backing from carriers in well-established markets, and its strategic positioning as a 'standard iPhone' in regions where ultra-high-end models command a relatively small market share.
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