The upward trajectory of storage prices shows no signs of abating, prompting industry leaders like Lenovo, Dell, and HP to contemplate price hikes of up to 20% for their products. Lenovo has already informed its customers that, effective January 1, 2026, there will be a substantial surge in its new price quotations for servers and computers. Dell, on the other hand, is mulling over a price increase of at least 15% to 20% for its PC and server offerings, with the potential implementation as early as mid-December. Meanwhile, the CEO of HP has issued a cautionary note, stating that the market landscape in the latter half of 2026 'could present particularly formidable challenges,' and hinting at possible price adjustments if the need arises.
