Our reporter has obtained information from reliable sources indicating that Guan Haitao, who previously served as the Chief Brand Officer of Zeekr Automobile, has now officially become a part of the Honor team. Currently, he is stationed in the Marketing Department, which falls under the umbrella of the Marketing & Sales Service Department. His primary responsibilities encompass promoting Honor's brand in overseas markets and enhancing the company's institutional marketing capabilities. As the head of this department, Guan Haitao reports directly to both the President of Honor's Marketing & Sales Service Department and the President of the Brand Marketing Department, reflecting the significant role he plays in the company's marketing strategy.

According to publicly available information, Guan Haitao boasts an impressive professional background, having previously worked at renowned companies such as Yili and Tencent. His journey with Huawei began in 2018, where he held various key positions, including Deputy Minister of the Marketing Department within the Honor Business Unit, Chief Marketing Officer (CMO) for the China Region, and Head of the E-commerce Department for the China Region. His tenure at Huawei was marked by notable achievements and contributions to the company's marketing efforts. In September 2023, Guan Haitao made a strategic move to join Zeekr, and now he has embarked on a new chapter at Honor.