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Xiaomi Group: Sustaining Remarkable Success in Its Premium Strategy
5 day ago /
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Author：小编
On November 18, Xiaomi Group (01810.HK) released a statement, revealing that its premium strategy has continued to bear fruit with outstanding achievements. Based on third-party data, during the third quarter of 2025, Xiaomi's sales of premium smartphones in mainland China made up 24.1% of its overall smartphone sales. This marked a year-on-year increase of 4.1 percentage points. When focusing on the price bracket of 4,000 - 6,000 yuan, Xiaomi's market share in smartphone sales soared to 18.9%, showing a year-on-year growth of 5.6 percentage points.
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