According to veteran Apple analyst Mark Gurman, beginning with the iPhone 18 series, Apple will deviate from its longstanding practice of unveiling new products solely in the autumn, transitioning instead to a biannual release strategy. Under this new framework, premium iPhone models are set to debut in autumn 2026, followed by the launch of more budget-friendly versions in spring 2027, a pattern that is expected to persist for several years. The current annual release cycle is fraught with limitations, and the revised plan is designed to achieve a more balanced revenue stream, ease operational pressures, prevent marketing clashes, and enhance competitiveness against rivals.

Over the next three years, Apple intends to roll out three distinct iPhone models. Additionally, Gurman dispelled rumors surrounding the second-generation iPhone Air, specifying that its primary enhancement will be the integration of a 2-nanometer processor. He characterized this model as more of a "technology testbed" and transitional offering, with expectations for sales remaining cautious. These series of strategic shifts underscore Apple's commitment to solidifying its foothold in the premium market segment while catering to the specific needs of niche consumer groups through more adaptable and well-timed product launches.