In the wee hours of November 14th, Beijing time, Apple officially rolled out the "App Store Mini App Partner Program". Under this program, developers who take part can see a 15% drop in the revenue commission for qualifying in-app purchases, down from the standard 30% rate.
To be eligible for this perk, developers need to incorporate Apple-specified technologies into their apps. These include advanced commerce APIs, age rating declaration APIs, in-app purchase systems, and consumption APIs. The goal is to streamline the purchasing process, enable age-appropriate content ratings, and bolster refund services.
The program is tailored for apps that host mini-programs or mini-games on iOS and iPadOS platforms. All content must adhere to Apple's review agreements, and in-app purchase items within mini-programs need to be clearly marked.
Following this, WeChat released a statement, noting that mini-programs would now support virtual payments on iOS and expressing appreciation for Apple's backing of mini-program and mini-game developers. WeChat also said it would swiftly offer access services to developers.
Earlier, market reports had hinted at an agreement between Apple and Tencent on a 15% commission for in-app purchases in mini-games. During Tencent's third-quarter earnings call, Tencent President Martin Lau commented that both sides share a strong cooperative bond and have been exploring ways to energize the mini-game ecosystem.
