During its third-quarter earnings conference, ASUS recently revealed that the market demand for its ROG Ally series of gaming handheld consoles, particularly the new model in collaboration with Xbox, has far exceeded expectations. Due to a surge in demand for the high-priced Ally X handheld console, ASUS anticipates that the ROG product line (including the new Xbox model) could generate up to $160 million in revenue for the company during the year-end holiday season.
