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On November 12, Suning.com unveiled its Double 11 consumption data. In first- and second-tier cities, almost 60% of consumers chose AI-enabled trendy home appliances. In county-level markets, the sales volume during the Double 11 period witnessed a remarkable 48% year-on-year increase, with numerous categories showing substantial growth. Clothes dryers, dishwashers, and water purifiers have emerged as the top three most sought-after home appliances in county-level markets. The confluence of the new gadget craze and Double 11 resulted in a year-on-year sales hike on the Suning.com platform for mobile phones, smartwatches, and wireless earphones, with increases of 63%, 222%, and 374% respectively. Geographically speaking, Shanghai, Beijing, Nanjing, Chengdu, and Xi'an stood out as the cities with the highest levels of consumption.
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