Insta360's Liu Jingkang Addresses DJI's 'Price War'
1 week ago / Read about 0 minute
Author:小编   

On November 4, Insta360 convened a briefing to discuss its third-quarter (Q3) performance. During the session, an investor posed a question regarding the company's strategy in response to DJI's aggressive pricing tactics. Liu Jingkang, Chairman of Insta360, responded by noting that DJI's price competition, following its entry into the panoramic camera market, has actually paved the way for broader market expansion. He emphasized that driving incremental growth through market competition is a shared objective within the industry.

Addressing the year-on-year decline in net profit for the third quarter, Liu Jingkang clarified that the company had made substantial investments in chip customization and strategic initiatives. Once these investment-related factors are excluded, he pointed out, the profit indicators for the third quarter actually demonstrate year-on-year improvements. He further explained that this phenomenon represents a transitional (Note: Using "transitional" instead of the descriptive phrase for "phased" to convey a similar meaning in a more concise way) characteristic of the company's proactive strategic shifts, rather than a passive scenario where revenue increases without a corresponding rise in profits.