On October 31, 2025 (Beijing Time), Apple Inc. unveiled its financial performance for the fourth quarter and the entire fiscal year of 2025. The total revenue for the fourth fiscal quarter soared to $102.466 billion, marking an 8% year-on-year increase. The net profit reached a remarkable $27.466 billion, soaring by a staggering 86% compared to the same period last year.
In detail, the net revenue from the iPhone segment climbed to $49.025 billion, showing a 6% year-on-year uptick. The Mac business shone as a growth beacon, with net revenue hitting $8.726 billion, a 13% year-on-year rise. The services business also thrived, generating $28.750 billion in net revenue, a 15% year-on-year expansion.
However, the Greater China region presented a contrasting picture. Revenue in this market stood at $14.493 billion, experiencing a 3.6% year-on-year decline. This made it the sole market worldwide to witness a revenue contraction. Apple's CEO, Tim Cook, attributed this setback primarily to the delayed launch of the iPhone Air in China. He expressed confidence that revenue in Greater China would rebound to growth in the first quarter of fiscal 2026.
Buoyed by the robust market demand for the iPhone 17 series, iPhone revenue is forecasted to achieve double-digit growth in that quarter. Overall revenue is expected to surge by 10% to 12% on a year-on-year basis.