During the third quarter of 2025, the combined sales volume of consumer - grade surveillance cameras in the Chinese market, across all sales channels, hit 13.12 million units. This marked a year - on - year increase of 2.3%. For the first three quarters of the year, the cumulative sales volume stood at 41.08 million units, showing a marginal uptick of 0.8%. In terms of sales channels, online sales dominated in the third quarter, accounting for over 65% of the total sales volume. In contrast, offline channel sales witnessed a significant decline, dropping by more than 15% year - on - year. When it comes to the online market across all channels, Xiaomi, EZVIZ, Hikvision, Qiaoan, and Shenmou emerged as the top five players in terms of sales revenue, collectively capturing a 47.8% market share. Specifically, Xiaomi performed exceptionally well in the online market. Its market share in both sales volume and revenue surpassed 15%. EZVIZ also made notable progress, with its market share in sales revenue reaching 11.5%, a year - on - year increase of 1.9 percentage points. Hikvision's market share in sales revenue stood at 8.1%. Qiaoan secured the second position in terms of sales volume, holding a 9.9% market share. Shenmou's market share in sales revenue was 4.0%. Looking ahead, it is projected that the total sales volume in this market for the entire year of 2025 will reach 54.57 million units, representing a year - on - year increase of approximately 2%.