Lu Weibing Addresses Claims That Xiaomi Is Just a Marketing-Driven Entity: A Misconception, as Weak Products Won’t Sell Regardless of Marketing Prowess
2025-10-18 / Read about 0 minute
Author:小编   

People's Daily Online recently shared a video from the 'Debate' program, where Lu Weibing, President of Xiaomi Group, appeared as a guest. During the show, he tackled several hot topics, including the competitive landscape between the Xiaomi 17 series and the iPhone 17, as well as the ongoing debate over whether Xiaomi is primarily a marketing company. Lu Weibing clarified that at the heart of tech consumer goods are technology and product quality, with marketing playing a supportive role as a magnifier. He emphasized that without a solid product foundation, marketing alone cannot guarantee long-term success. He urged the audience to pay attention to Xiaomi's dedication to technological innovation and product development. Guided by user needs and a commitment to technological advancement, Xiaomi consistently introduces groundbreaking products across the domains of 'people,' 'vehicles,' and 'home.' Thus, he argued, branding Xiaomi as a marketing-centric company is a misinterpretation, as its achievements are deeply rooted in its robust technological prowess.