On October 9, 2025, DJI unveiled its 'Double 11' promotional blitz on its official website, slashing the prices of numerous products by hundreds to thousands of yuan. This price cut, however, swiftly ignited a firestorm of controversy, with hashtags like 'DJI announces price cuts, prompting already - purchasing consumers to demand returns and rights protection' soaring up the trending charts.

It has been reported that this promotional campaign encompasses DJI's popular product ranges, such as drones, action cameras, gimbal stabilizers, and outdoor power banks. The campaign is set to run until October 14. Among the affected products, the standard version of the Osmo Pocket 3 saw its price slashed by 700 yuan, while the all - inclusive set experienced a 900 - yuan reduction. The Mini 4 Pro aerial photography drone's price was cut by a whopping 1,478 yuan, and the Action 4 action camera saw a maximum price drop of 1,129 yuan.

News of these price reductions stirred up discontent among consumers who had already made their purchases. Many of them took to social media platforms, voicing their demands for refunds of the price difference or full returns and refunds. When it comes to online platforms, JD.com and similar ones offer a 30 - day no - questions - asked return policy. DJI's own policy states that customers can apply for a refund of the price difference if they encounter a price drop within 7 days of receiving their product. Nevertheless, due to the absence of a unified price protection policy for offline sales channels, some stores only provide price difference refunds for purchases made within 7 days. This has led to a wide variety of outcomes in consumers' efforts to safeguard their rights.