Data from authoritative industry sources reveals that, as of September 28, 2025, vivo (encompassing its sub - brand iQOO) secured the top position in the domestic mobile phone market during the third quarter of 2025, boasting an 18.4% market share. Moreover, it held the leading place in the first three quarters of 2025, with a 17.2% market share. This achievement marks its continuous market leadership for three quarters across four consecutive years. In addition, on October 13, the new - generation flagship vivo X300 series is set to make its debut. This series will be the first to feature the Dimensity 9500 processor, ushering in a new era of mobile phone performance.
