On September 25, Lei Jun, the Chairman and CEO of Xiaomi Group, shared in a media interview that going head-to-head with Apple is likely to be a protracted and demanding endeavor. Xiaomi still has a lot to learn from Apple with unwavering dedication and should gradually polish every single aspect. He stressed that Xiaomi's all-encompassing benchmarking efforts extend beyond just configurations and specifications. Instead, the company strives to either match or even outperform Apple in terms of technological prowess and user experience.