The General Manager of Xiaomi Group's Major Home Appliances Division has officially announced that Xiaomi's extensive range of home appliances has made its entry into the European market, with promotional posters showcasing a variety of products including air conditioners, refrigerators, and washing machines. In a strategic move, Xiaomi's inaugural direct-sales store in Germany is set to commence trial operations in August, with its grand official launch scheduled for September 26. This store will serve as a showcase for a diverse array of Xiaomi products.

Furthermore, Lu Weibing, President of Xiaomi Group, disclosed that Xiaomi Auto is projected to attain profitability in the latter half of 2026, paving the way for its official entry into the European electric vehicle market in 2027. In the financial report for the second quarter of 2025, Xiaomi Group reported a total revenue of 116 billion yuan, marking a significant year-on-year increase of 30.5%. This growth was accompanied by notable expansions in both net profit and adjusted net profit.