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The introduction of Apple's iPhone 17 in the Russian market has ignited a fervent response among consumers, with pre-order numbers soaring by a remarkable 66% compared to the previous year. In the face of Russia's economic deceleration and the impact of Western sanctions—which have resulted in iPhones being priced higher in Russia than in Western markets—consumer passion for the latest Apple offering remains unabated. The enhanced features of the new iPhone models have successfully lured in buyers, while local payment solutions have emerged to fill the void left by the prohibition of Apple Pay. Apple continues to hold the top spot in terms of revenue within the Russian smartphone market, a testament to its enduring brand appeal and influence.
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