On September 20, which fell on a Friday, consumers from various corners of the globe eagerly lined up to get their hands on Apple's newest iPhone models. Nevertheless, upon the phones' arrival at retail stores, some buyers were taken aback to discover that certain iPhone models already bore signs of scratches.

During store visits, it was observed that the deep - blue variants of the iPhone 17 Pro and Pro Max began to show wear and tear merely a few hours after being put on display. Similarly, the black version of the iPhone Air was also found to be easily scratched.

Moreover, an unexpected issue arose with Apple's magnetic MagSafe charger. It left conspicuous circular marks on the back of the iPhone 17 Pro models.

This launch marks Apple's first significant redesign of a smartphone's form factor in many years. The new generation of iPhones has reverted to using an aluminum casing. Additionally, Apple has applied a back coating that it claims offers enhanced scratch - resistance.