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Last Friday, on September 15, Apple launched the pre-sale of its latest iPhone 17 series of smartphones. Guo Mingchi, a renowned analyst from TF International Securities, shared in a post that the pre-sale performance of this series during the first weekend surpassed that of the iPhone 16 series from the previous year. Among them, the Pro Max model continued to be the most in-demand.
According to the analysis, the total production volume of the iPhone 17 series in the third quarter witnessed an approximate year-on-year increase of 25%. However, the delivery time only extended by one week, which is a clear indicator of the robust market demand. In particular, compared to its predecessor, the production volume of the Pro Max model in the third quarter of 2025 soared by about 60%, and it maintained a stable delivery cycle.
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