The iPhone 17 series commenced its pre-sale journey at 8 p.m. sharp on September 12. Leveraging data from JD.com, it was revealed that within a mere minute of the pre-sale launch, the sales volume of the iPhone 17 series soared past the total sales achieved throughout the entire day the previous year, marking a historic sales milestone. Notably, the iPhone 17 256GB variant witnessed a substantial year-on-year surge in sales, emerging as the most sought-after model in the lineup.

To further entice consumers, JD.com rolled out a staggering RMB 1 billion subsidy program. This initiative encompassed a plethora of enticing offers, including trade-in subsidies of up to RMB 2,100, RMB 500 national subsidies for select models, the flexibility of up to 24 interest-free installments, and a host of additional discounts. These encompassed a time-limited 15% discount on iCloud and AppleCare services, along with a 10% reduction on App Store recharge cards.